Email Marketing FAQs


Can I use my E-Stationery for Email Campaigns?

Yes.  Depending on the software you use will determine the process but it is possible to use our stationery for all you email campaigns.

What online services does E-Stationery recommend for email marketing and email campaigns?

We highly recommend www.AWeber.com for all your subscriptions and email marketing campaigns.  E-Stationery Depot also offers a service to set up your AWeber account and will even manage all your email campaigns for you.

How do I build and manage a list of email addresses for my email campaigns?

Your opt-in leads are your livelihood! Import, export, and organize them with www.AWeber.com subscriber features:

  • Add subscribers via e-mail, web forms, or the list import function.
  • Import your own pre-existing lists of opt-in subscribers in multiple formats.
  • Export your list for backup purposes in multiple formats.
  • Save up to 25 fields of custom data with each lead.
  • Receive notice via e-mail each time a new opt-in lead signs up.
  • Have this e-mail notice automatically sent to multiple people.
  • Automatically capture the IP address and website address where each subscriber came from.
  • Capture geographic information such as origin Country, State, City, Postal Code, Area Code, Latitude, Longitude, and DMA code.
  • Optionally use verified opt-in (also commonly called confirmed opt-in) for leads subscribing via a form on your website. Strongly recommended.
  • View any undeliverable leads while the service automatically handles anyone who is permanently undeliverable.
  • Block individual email addresses or entire domains from subscribing.
  • Allow lead removal via a "Subscription Options" link in each of your messages.
  • Save time by manually removing multiple leads at once.
  • Automation rules save time by subscribing or unsubscribing leads when certain actions are completed (ie: unsubscribe a new customer from a prospect list).
  • Customized "Subscription Options" web page with your company logo and website link.
  • Search subscribers and save custom searches for later retrieval or segmenting of newsletter message sending.
     

Should I ever use online services that blast my email to huge numbers of opt-in email addresses?

We recommend that you be very cautious about this.  Make sure the company is reputable and offers a very good value.  Always ask to do a test to a small list first to see if you get any results before spending big money.

When is Email Marketing considered SPAM?

SPAM is simply sending unsolicited emails to people.  If they have not subscribed to your newsletter or a 3rd party opt-in list then it is SPAM.  If you send SPAM you can be blacklisted from major services like AOL, etc and then no one with an email address at those services will ever be able to receive emails from you.

 

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